« 7/7 | Main | Going organic »

July 08, 2006

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Jonathan Traynor

Hey Rob, enjoyed your presesntation at the conference. I agree with you that PR needs to get to grips with the 'new media dynamic' :) but it is precisely the attempt to categorise, box and package new media that often ends up self-defeating. As a father of two I know that at the first sniff of corporate infiltration young people either run from the medium, or block the advertisers.
Again thanks for the presentation

Simon Collister

Thanks for the plug, Rob.
When are we going to see a First Direct call centre in Second Life??

Rob Skinner

Jonathan - thanks for the comment. I agree that PR's response to blogging and social networks must reflect the mood and tone of the users of new media. That's why many still think the corporate blog is an oxymoron.
Simon - I'll let you know when we appear in Second Life! (Assuming Paxman has left...)

The comments to this entry are closed.

My Photo

Twitter Updates

    follow me on Twitter

    BBC News | News Front Page | UK Edition

    Blog powered by Typepad
    Member since 12/2005