« Let's give the Camerons time to mourn their beautiful boy | Main | Is Fred Goodwin the most famous disgraced man in Scotland since Thomas Bouch? »

March 04, 2009

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Stuart Bruce - Wolfstar

Good analysis. In a classic 'crisis management' scenario an apology is frequently the right thing to do, but ONLY if it is genuine and sincere, not simply part of the 'comms strategy'.

It needs to be credible and for GB to apologise at this stage is simply wouldn't be.

The comments to this entry are closed.

My Photo

Twitter Updates

    follow me on Twitter

    BBC News | News Front Page | UK Edition

    Blog powered by Typepad
    Member since 12/2005